Immediate Impact
1 from Science/Nature 64 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
2023 Standout
Works of Serena Volo being referenced
Bloggers’ reported tourist experiences: Their utility as a tourism data source and their effect on prospective tourists
2010
Conceptualizing Experience: A Tourist Based Approach
2009
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Serena Volo | 1014 | 283 | 71 | 333 | 41 | 1.4k | |
| Aaron Tkaczynski | 944 | 199 | 48 | 351 | 61 | 1.3k | |
| Joanne Connell | 1269 | 331 | 54 | 231 | 38 | 1.6k | |
| Jigang Bao | 963 | 207 | 35 | 235 | 45 | 1.2k | |
| Duk‐Byeong Park | 913 | 241 | 30 | 212 | 42 | 1.1k | |
| Raija Komppula | 937 | 170 | 184 | 304 | 40 | 1.4k | |
| Alain Decrop | 1267 | 238 | 68 | 604 | 50 | 1.7k | |
| C.R. Goeldner | 895 | 257 | 57 | 215 | 54 | 1.1k | |
| Yael Ram | 953 | 417 | 26 | 258 | 36 | 1.5k | |
| Qiuju Luo | 1185 | 167 | 55 | 445 | 36 | 1.5k | |
| Anna Leask | 1187 | 264 | 39 | 213 | 46 | 1.4k |
All Works
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