Standout Papers
- The Influence of Global Marketing Standardization on Performance (1992)
- Strategy fit and performance consequences of international marketing standardization (2006)
- The Influence of Global Marketing Standardization on Performance (1992)
- Marketing strategy determinants of export performance: a meta-analysis (2002)
Citation Impact
Citing Papers
Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1
2012 Standout
Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1
2007 Standout
The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination
1998
Dyadic Business Relationships within a Business Network Context
1994 Standout
A new criterion for assessing discriminant validity in variance-based structural equation modeling
2014 Standout
Exploiting globalization potential: U.S. and japanese strategies
1994
Common method biases in behavioral research: A critical review of the literature and recommended remedies.
2003 Standout
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
Market Orientation: The Construct, Research Propositions, and Managerial Implications
1990 Standout
Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation
1993
Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
1999 Standout
Information Privacy: Corporate Management and National Regulation
2000
Advances in international marketing
1992
Digital Business Strategy: Toward a Next Generation of Insights
2013 Standout
Activation of country stereotypes: automaticity, consonance, and impact
2012
The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan
2006
What We Know and Don’t Know About Corporate Social Responsibility
2012 Standout
Brand Origin Identification by Consumers: A Classification Perspective
2008
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
Managing International Interdependence: CEO Characteristics in a Resource-Based Framework
1995
Strategy in Emerging Economies
2000 Standout
Social Ties and Foreign Market Entry
2000
Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
2000 Standout
Corporate Social Responsibility, Customer Satisfaction, and Market Value
2006 Standout
The Impact of Strategic Fit among Strategy, Structure, and Processes on Multinational Corporation Performance: A Multimethod Assessment
2006
Product Development Decisions: A Review of the Literature
2001 Standout
Internationalization and performance: The moderating effects of organizational learning
2006
International Principal–Agent Relationships
2000
An empirical investigation of antecedents of B2B Websites’ effectiveness
2002
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
2001 Standout
Market Orientation: The Construct, Research Propositions, and Managerial Implications
1990 Standout
Bibliometric Methods in Management and Organization
2014 Standout
The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership
2009 Standout
Customer Satisfaction, Market Share, and Profitability: Findings from Sweden
1994 Standout
Effects of Global Market Conditions on Brand Image Customization and Brand Performance
1995
The Development and Impact of Marketing Capabilities in Central Europe
2000
A cross-national assessment of the values of Latin America managers: contrasting hues or shades of gray?
2003
Matching consumers' country and product image perceptions: an Australian perspective
2011
Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research
2011 Standout
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
Research on advertising in mainland China: a review and assessment
2000
Past themes and future trends in medical tourism research: A co-word analysis
2017 Standout
A set-theoretic approach to organizational configurations
2007 Standout
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
2009 Standout
Corporate Citizenship: Cultural Antecedents and Business Benefits
1999
Customer Satisfaction, Market Share, and Profitability: Findings from Sweden
1994 Standout
MANAGING INTERNATIONAL INTERDEPENDENCE: CEO CHARACTERISTICS IN RESOURCE-BASED FRAMEWORK.
1995
Country of Origin and Foreign IPO Legitimacy: Understanding the Role of Geographic Scope and Insider Ownership
2008
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
1994 Standout
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
Abusive Supervision in Work Organizations: Review, Synthesis, and Research Agenda
2007 Standout
Development of archetypes of international marketing strategy
2006
The Influence of Intellectual Capital on the Types of Innovative Capabilities
2005 Standout
CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS
2004
Constructive Consumer Choice Processes
1998 Standout
Waterfall and sprinkler new-product strategies in competitive global markets
1995
A Framework for Conceptual Contributions in Marketing
2011 Standout
Use of partial least squares (PLS) in strategic management research: a review of four recent studies
1999 Standout
The Role of Consumer Knowledge Dimensions on Country of Origin Effects: An Enquiry of Fast-consuming Product in India
2015
Developing and validating a multidimensional consumer-based brand equity scale
2001 Standout
Detecting salient themes in financial marketing research from 1961 to 2010
2012
Determinants of transnational new product development capability: testing the influence of transferring and deploying tacit overseas knowledge
2001
Signaling Theory: A Review and Assessment
2010 Standout
The Circular Economy – A new sustainability paradigm?
2016 Standout
EXPORT STRATEGIES AND PERFORMANCE OF FIRMS FROM EMERGING ECONOMIES: EVIDENCE FROM BRAZIL, CHILE, AND MEXICO.
2000
Consumer brand relationships research: A bibliometric citation meta-analysis
2014
A Study of Management Perceptions of the Impact of Corporate Social Responsibility on Organisational Performance in Emerging Economies: The Case of Dubai
2008 Standout
Dimensions of Consumer Expertise
1987 Standout
Corporate responsibility and financial performance: the role of intangible resources
2009 Standout
A Pan‐European Approach to Customer Satisfaction: An Optimal Strategy?
2008
Success-producer and failure-preventer marketing skills: A social learning theory interpretation
1992
Brand Synthesis: The Multidimensionality of Brand Knowledge
2003 Standout
bibliometrix : An R-tool for comprehensive science mapping analysis
2017 Standout
Analysing the conceptual evolution of qualitative marketing research through science mapping analysis
2014 Standout
Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance
2005 Standout
Conceptualizing executive hubris: the role of (hyper‐)core self‐evaluations in strategic decision‐making
2005 Standout
The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
2007 Standout
How to conduct a bibliometric analysis: An overview and guidelines
2021 Standout
Evolving sustainably: a longitudinal study of corporate sustainable development
2004 Standout
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
2004 Standout
Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay
2011
The dynamics of product innovation and firm competences
2002 Standout
Works of Saeed Samiee being referenced
The Country-Of-Origin Effect and Brand Origin Knowledge: How Little Consumers Know and How Important Knowledge Is
2001
Advertising standardization in multinational corporations
2003
Pricing in marketing strategies of U.S.- and foreign-based companies
1987
The Influence of Global Marketing Standardization on Performance
1992 Standout
Strategy fit and performance consequences of international marketing standardization
2006 Standout
Resolving the impasse regarding research on the origins of products and brands
2011
Elements of marketing strategy: How important are they from the executive viewpoint?
1980
Influence of firm size on export planning and performance
1990
Customer Evaluation of Products in a Global Market
1994
Knowledge structure in international marketing: a multi-method bibliometric analysis
2011
Advancing the country image construct — A commentary essay
2009
The Influence of Global Marketing Standardization on Performance
1992 Standout
The internet and international marketing: Is there a fit?
1998
Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations
2005
A bibliometric analysis of the global branding literature and a research agenda
2013
Cross-Cultural Research in Advertising: An Assessment of Methodologies
1994
Marketing strategy determinants of export performance: a meta-analysis
2002 Standout
International Strategy Research
1998
Transnational Data Flow Constraints: A New Challenge for Multinational Corporations
1984
Exporting as an Innovative Behaviour: An Empirical Investigation
1993
Countries and their products: A cognitive structure perspective
1993