Ryan Elder

Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience

The UN Decade of Nutrition, the NOVA food classification and the trouble with ultra-processing

Applications of ultrasound in food technology: Processing, preservation and extraction

Does food marketing need to make us fat? A review and solutions

Effects of ultrasound and convection cooking to different end point temperatures on cooking characteristics, shear force and sensory properties, composition, and microscopic morphology of beef longissimus and pectoralis muscles.

Interface Psychology: Touchscreens Change Attribute Importance, Decision Criteria, and Behavior in Online Choice

Understanding Customer Experience Throughout the Customer Journey

The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic

Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers

Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation

Tablets, touchscreens, and touchpads: How varying touch interfaces trigger psychological ownership and endowment

Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions

Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience

The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste

A COMPARISON OF ROASTING VERSUS BROILING ON THE SENSORY CHARACTERISTICS OF BEEF LONGISSIMUS STEAKS

The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation