Citation Impact
Citing Papers
Bagging and Boosting Classification Trees to Predict Churn
2006
A Politico-Economic Model of the United Kingdom
1978
Customer Metrics and Their Impact on Financial Performance
2006 Standout
Cultural Backlash
2019 Standout
New platform, old habits? Candidates’ use of Twitter during the 2010 British and Dutch general election campaigns
2014
What do politicians do on Twitter? Functions and communication strategies in the Spanish electoral campaign of 2016
2017 Standout
Competitive analysis, structure and strategy in politics: a critical approach
2006
Does Tactical Voting Matter?
2001
From Marketing Mix to Relationship Marketing
1994 Standout
The Europeanisation of the British political marketplace
2011
Defeat of the People's Army? The 2015 British general election and the UK Independence Party (UKIP)
2017
British Government Popularity and Economic Performance
1980 StandoutNobel
Twitter y la comunicación política
2017 Standout
Works of Roger Mortimore being referenced
Political communication in Britain : the leader debates, the campaign and the media in the 2010, general election
2011
Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective
2003
The British general election of 1992
1992
Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective
2003
Elections in Britain
2005