Immediate Impact

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Citing Papers

Does China's carbon emissions trading scheme affect the market power of high-carbon enterprises?
2022 Standout
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
2022 Standout
2 intermediate papers

Works of Roger C. Graham being referenced

The Earnings Effects of Marketing Communication Expenditures During Recessions
2011
The Contribution of Changes in Advertising Expenditures to Earnings and Market Values
2000

Author Peers

Author Last Decade Papers Cites
Roger C. Graham 369 237 116 28 460
Astrid Juliane Salzmann 286 220 121 31 477
Feng Gao 469 279 188 20 570
Minga Negash 328 230 83 45 453
Zhiming Ma 280 206 126 42 440
Yonghong Jia 382 212 104 25 464
Fred Bereskin 398 220 97 23 513
Guangming Gong 278 255 85 18 447
Wenlian Gao 347 138 146 21 483
Jerry J. Weygandt 331 256 101 24 551
Wei Jiang 365 218 96 30 459

All Works

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2026