Immediate Impact
2 from Science/Nature 82 standout
Citing Papers
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Works of Riva Tukachinsky being referenced
Theorizing Development of Parasocial Engagement
2018
The Effect of Relational and Interactive Aspects of Parasocial Experiences on Attitudes and Message Resistance
2016
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Riva Tukachinsky | 630 | 429 | 799 | 30 | 1.3k | |
| Geoff Kaufman | 713 | 338 | 765 | 25 | 1.6k | |
| Hans Hoeken | 900 | 402 | 643 | 84 | 1.7k | |
| Helena Bilandzić | 1165 | 430 | 692 | 45 | 1.7k | |
| Benjamin K. Johnson | 467 | 620 | 1061 | 58 | 1.6k | |
| José Sanders | 719 | 452 | 404 | 59 | 1.3k | |
| Diana Rieger | 500 | 300 | 827 | 71 | 1.4k | |
| Ye Sun | 302 | 491 | 612 | 34 | 1.2k | |
| Elizabeth Behm‐Morawitz | 354 | 222 | 635 | 47 | 1.2k | |
| Rhonda Gibson | 417 | 445 | 567 | 32 | 1.1k | |
| Frank M. Schneider | 471 | 325 | 874 | 48 | 1.4k |
All Works
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