Citation Impact
Citing Papers
What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige
2020
20 years of Electronic Commerce Research
2021 Standout
Fostering innovation in renewable energy technologies: Choice of policy instruments and effectiveness
2019
Strategies for mitigation of climate change: a review
2020 Standout
Works of Richard Rutter being referenced
Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market
2017
Political Brands: Can Parties Be Distinguished by Their Online Brand Personality?
2015