Citation Impact

Citing Papers

Biorefineries in circular bioeconomy: A comprehensive review
2019 Standout
Quantitative ABCD Analysis of Organic Food Product and its Impact on Purchase Intention
2022 Standout
Emerging Trends in Sustainability of Organic Farming and its Impact on Purchase Intention - a Review & Research Agenda
2019
Research Constituents, Intellectual Structure, and Collaboration Patterns in Journal of International Marketing: An Analytical Retrospective
2021
Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
2023 Standout
Barriers to the Circular Economy: Evidence From the European Union (EU)
2018 Standout
20 years of Electronic Commerce Research
2021 Standout
A retrospective evaluation of Marketing Intelligence and Planning: 1983–2019
2020
How to conduct a bibliometric analysis: An overview and guidelines
2021 Standout

Works of Prashant Kumar being referenced

The emergence of virtual influencers: a shift in the influencer marketing paradigm
2023
Factors affecting consumers’ green product purchase decisions
2015
An Analysis of the Green Consumer Domain within Sustainability Research: 1975 to 2014
2017
A bibliometric analysis of extended key account management literature
2019
Rankless by CCL
2026