Immediate Impact

52 standout
Sub-graph 1 of 23

Citing Papers

Social media influencers: An effective marketing approach?
2023 Standout
Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review
2023 Standout
4 intermediate papers

Works of Paco Underhill being referenced

Why we buy: the science of shopping
2001

Author Peers

Author Last Decade Papers Cites
Paco Underhill 65 249 98 4 417
Carmela Bosangit 36 164 224 14 397
Iman Naderi 44 291 158 14 445
Kristina Bäckström 186 384 97 10 444
Scarlett Wesley 160 333 125 12 479
Vanessa P. Jackson 147 339 149 13 467
Tammy R. Kinley 82 316 198 16 438
Brigitte Burgess 81 282 113 14 419
Vertica Bhardwaj 55 263 94 6 428
Juwon Choi 113 217 240 15 458
Shih-Yun Hsu 102 144 286 13 451

All Works

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Rankless by CCL
2026