Immediate Impact

69 standout
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Citing Papers

From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
How does cultural diversity determine green innovation? New empirical evidence from Asia region
2024 Standout
2 intermediate papers

Works of Norbert Haydam being referenced

A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa
2018
The use of social media marketing strategies by SMMEs in the hospitality sector in Cape Metropole, South Africa.
2017

Author Peers

Author Last Decade Papers Cites
Norbert Haydam 212 97 22 84 14 342
Patrick L’Espoir Decosta 264 99 35 42 29 402
Valentina Kirova 185 109 16 113 9 318
Susan Gregory 101 131 24 79 20 379
Αναστασία Πέτρου 186 54 75 51 15 407
Susan L. Slocum 222 63 22 95 29 352
Mikael Andéhn 183 189 43 35 17 362
Charalampos Giousmpasoglou 144 54 44 98 26 399
Ana María Castillo Canalejo 253 87 10 37 23 331
Carmela Bosangit 224 164 58 24 14 397
Sandra Naipaul 128 200 29 61 15 347

All Works

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Rankless by CCL
2026