Immediate Impact
71 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Digital transformation along the supply chain: Spillover effects from vertical partnerships
2024 Standout
Works of Nicole Eling being referenced
Why should Incumbent Firms jump on the Start-up Bandwagon in the Digital Era? - A Qualitative Study
2017
Why men and women continue to use social networking sites: The role of gender differences
2017
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Nicole Eling | 188 | 62 | 19 | 66 | 6 | 245 | |
| Kang Li | 152 | 34 | 32 | 52 | 10 | 256 | |
| Amanda M. Kimbrough | 155 | 27 | 13 | 55 | 3 | 247 | |
| Jan Håvard Skjetne | 209 | 61 | 12 | 108 | 5 | 250 | |
| Chia-Ping Yu | 184 | 68 | 20 | 162 | 11 | 299 | |
| Kayla D. Hales | 163 | 41 | 7 | 59 | 7 | 277 | |
| Zheng Wang | 140 | 45 | 11 | 68 | 11 | 257 | |
| Taejin Jung | 151 | 42 | 7 | 92 | 9 | 271 | |
| Aparajita Bhandari | 154 | 16 | 12 | 63 | 11 | 261 | |
| Kate Raynes–Goldie | 212 | 30 | 21 | 109 | 5 | 252 | |
| Carmen Stavrositu | 153 | 17 | 15 | 111 | 9 | 235 |
All Works
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