Immediate Impact
68 standout
Citing Papers
Human versus virtual influences, a comparative study
2024 Standout
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Works of Neil Alperstein being referenced
Imaginary social relationships with celebrities appearing in television commercials
1991
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Neil Alperstein | 124 | 56 | 45 | 61 | 23 | 281 | |
| Kartik Pashupati | 168 | 24 | 14 | 131 | 13 | 311 | |
| Summer Shelton | 119 | 28 | 62 | 116 | 12 | 292 | |
| Sooyoung Cho | 94 | 135 | 7 | 28 | 19 | 250 | |
| Alicia Mason | 151 | 67 | 14 | 18 | 20 | 237 | |
| Kristin Stewart | 194 | 35 | 82 | 103 | 17 | 307 | |
| Edgar Huang | 106 | 153 | 51 | 15 | 26 | 307 | |
| Martine Bouman | 121 | 69 | 49 | 29 | 20 | 258 | |
| Amalia Más-Bleda | 83 | 70 | 45 | 8 | 22 | 334 | |
| Jia Lu | 153 | 107 | 23 | 17 | 35 | 312 | |
| Yotam Shmargad | 156 | 119 | 35 | 23 | 18 | 326 |
All Works
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