Citation Impact
Citing Papers
Investigating Consumer Engagement with Influencer- vs. Brand-Promoted Ads: The Roles of Source and Disclosure
2019
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
2022 Standout
Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer
2021
Understanding influencer marketing: The role of congruence between influencers, products and consumers
2021
Influencers on Instagram: Antecedents and consequences of opinion leadership
2018
A Topic Modeling Comparison Between LDA, NMF, Top2Vec, and BERTopic to Demystify Twitter Posts
2022 Standout
The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness
2023
Instagram travel influencers in #quarantine: Communicative practices and roles during COVID-19
2021
The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games
2013
Exploring the role of visual aesthetics and presentation modality in luxury fashion brand communication on Instagram
2019
‘I'm like you, and I like what you like’ sustainable food purchase influenced by vloggers: A moderated serial-mediation model
2021
Gamification in theory and action: A survey
2014 Standout
The rise of motivational information systems: A review of gamification research
2018 Standout
Desarrollo de estados de la cuestión robustos: Revisiones Sistemáticas de Literatura
2022 Standout
The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic
2019
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism
2021
Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
2022
Trust me, trust me not: A nuanced view of influencer marketing on social media
2021
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
2021 Standout
Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
2023 Standout
El influencer: herramienta clave en el contexto digital de la publicidad engañosa
2018 Standout
Improving Visual Behavior Research in Communication Science: An Overview, Review, and Reporting Recommendations for Using Eye-Tracking Methods
2019
Consumer responses to promoted tweets sent by brands and political parties
2016
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
2019 Standout
Psychological ownership in social media influencer marketing
2020
Instagram Influencers: The Role of Opinion Leadership in Consumers’ Purchase Behavior
2021
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
2022
How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love
2018 Standout
All hype or the real deal? Investigating user engagement with virtual influencers in tourism
2023
Discurso, estrategias e interacciones de Vox en su cuenta oficial de Instagram en las elecciones del 28-A. Derecha radical y redes sociales
2020 Standout
Ordinary celebrities related criteria to harvest fame and influence on social media
2020
Opinion leadership vs. para-social relationship: Key factors in influencer marketing
2020
Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
2020
Twitter y la comunicación política
2017 Standout
Works of Nathaniel Evans being referenced
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent
2017
Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?
2013
An introduction to the special issue on native and covert advertising formats
2020
The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising
2018
Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos
2018
Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising
2015