Citation Impact
Citing Papers
Progress and prospects for event tourism research
2015 Standout
Utilizing athletes as endorsers to sell women's sport: Attractiveness versus expertise
2004
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
2019 Standout
Using Athletes as Endorsers to Sell Women’s Sport: Attractiveness vs. Expertise
2004
Understanding Consumer Support: Extending the Sport Interest Inventory (SII) to Examine Individual Differences among Women's Professional Sport Consumers
2003
Works of Nancy Spencer being referenced
Women and Sport in the 1990s: Reflections on “Embracing Stars, Ignoring Players“
2001