Standout Papers

Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness... 1986 2026 1999 2012 737
  1. Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness (1986)
    Barton A. Weitz, Harish Sujan et al. Journal of Marketing

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Works of Mita Sujan being referenced

Applications and Extensions of Categorization Research in Consumer Behavior
1988
Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness
1986
Knowledge Structure Differences between More Effective and Less Effective Salespeople
1988
Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness
1986 Standout
Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments
1985
Age Differences in Product Categorization
1990
Autobiographical Memories, Affect, and Consumer Information Processing
1992
The Effects of Brand Positioning Strategies on Consumers’ Brand and Category Perceptions: Some Insights from Schema Research
1989
The influence of mood on categorization: A cognitive flexibility interpretation.
1990
Effects of Consumer Expectations on Information Processing in Selling Encounters
1986
Effects of Consumer Expectations on Information Processing in Selling Encounters
1986
Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments
1997
The influence of mood on categorization: A cognitive flexibility interpretation.
1990
Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers
1987
Children's use of perceptual cues in product categorization
1990
The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research
1989
Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments
1997
Product Categorization and Inference Making: Some Implications for Comparative Advertising
1987
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