Immediate Impact
55 standout
Citing Papers
Human versus virtual influences, a comparative study
2024 Standout
AI-powered marketing: What, where, and how?
2024 Standout
Works of Mika Raulas being referenced
An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising
2007
Building bridges for personalization: A process model for marketing
2006
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Mika Raulas | 340 | 101 | 218 | 246 | 8 | 425 | |
| Dimitris Drossos | 308 | 66 | 220 | 241 | 13 | 420 | |
| Ray L. Benedicktus | 253 | 144 | 236 | 146 | 6 | 411 | |
| Georgios Tsimonis | 363 | 140 | 221 | 202 | 6 | 473 | |
| Lu Zhao | 297 | 78 | 201 | 157 | 11 | 407 | |
| Severin Dennhardt | 401 | 73 | 282 | 173 | 2 | 470 | |
| Xiuyuan Gong | 302 | 76 | 291 | 238 | 14 | 497 | |
| Andree E. Widjaja | 300 | 89 | 211 | 250 | 22 | 461 | |
| Timmy H. Tseng | 281 | 112 | 174 | 188 | 13 | 404 | |
| Morikazu Hirose | 375 | 76 | 203 | 228 | 7 | 484 | |
| María Merino | 261 | 160 | 304 | 141 | 7 | 510 |
All Works
Loading papers...