Citation Impact
Citing Papers
Fortune favors the prepared: How SMEs approach business model innovations in Industry 4.0
2018 Standout
Impacts of Robotic Process Automation on Global Accounting Services
2018 Standout
A New Theory for Public Service Management? Toward a (Public) Service-Dominant Approach
2012
Taking Stock of Accounting Ethics Scholarship: A Review of the Journal Literature
2012
An approach to the implementation of sustainability practices in Spanish universities
2014 Standout
The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision
2009 Standout
Service-Dominant Logic: Premises, Perspectives, Possibilities
2014
Institutions and axioms: an extension and update of service-dominant logic
2015 Standout
Global business services
2015
Designing conceptual articles: four approaches
2020 Standout
A systematic review of research on innovation in hospitality and tourism
2016 Standout
Stakeholder Marketing: Why “Stakeholder” Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and why the Future is Bright for Stakeholder Marketing
2010
Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry
2010
From Marketing Mix to Relationship Marketing
1994 Standout
The customer value proposition: evolution, development, and application in marketing
2017
How technology advances influence business research and marketing strategy
2006
Coproduction of healthcare service
2015 Standout
Services growth options for B2B product-centric businesses
2010
Service Research Priorities in a Rapidly Changing Context
2015 Standout
Works of Michaela Haase being referenced
Trends in Business and Economic Ethics
2008
Service-Dominant Logic for Marketing
2011
Property Rights Design and Market Process: Implications for Market Theory, Marketing Theory, and S-D Logic
2011