Immediate Impact
1 from Science/Nature 78 standout
Citing Papers
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
2023 Standout
Social media influencers: An effective marketing approach?
2023 Standout
Works of Mary M. Step being referenced
Impact of Motivation, Attraction, and Parasocial Interaction on Talk Radio listening
2000
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Mary M. Step | 259 | 173 | 151 | 199 | 26 | 672 | |
| Melinda Krakow | 144 | 185 | 72 | 258 | 42 | 820 | |
| James D. Robinson | 248 | 101 | 101 | 255 | 45 | 739 | |
| Yan Tian | 202 | 118 | 64 | 314 | 37 | 777 | |
| Norman C. H. Wong | 140 | 197 | 37 | 315 | 28 | 685 | |
| Caroline Schooler | 183 | 95 | 118 | 132 | 12 | 584 | |
| Amber Marie Reinhart | 332 | 151 | 82 | 263 | 18 | 792 | |
| Nehama Lewis | 299 | 65 | 44 | 225 | 36 | 715 | |
| Julie E. Volkman | 281 | 96 | 104 | 108 | 34 | 639 | |
| Lourdes S. Martinez | 193 | 47 | 44 | 247 | 33 | 594 | |
| James Kite | 183 | 45 | 231 | 222 | 41 | 819 |
All Works
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