Immediate Impact

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Citing Papers

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
1 intermediate paper

Works of Mark Patton being referenced

Embodied Conversational Agent-Based Kiosk for Automated Interviewing
2011

Author Peers

Author Last Decade Papers Cites
Mark Patton 102 117 46 83 17 353
Ana Paula Chaves 149 117 106 30 17 363
Mohammad Akbari 59 162 54 30 22 362
Yucong Duan 87 178 59 51 19 370
Mario Andrés Paredes‐Valverde 106 163 57 35 25 404
Cian Ryan 42 63 42 68 12 383
Antonio González-Pardo 70 73 33 16 23 314
Daniele Spoladore 34 72 31 19 31 344
Hideyuki Nakashima 29 86 68 25 30 328
Lachlan Urquhart 94 89 39 32 50 375
María del Pilar Salas‐Zárate 103 221 18 50 20 379

All Works

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2026