Immediate Impact
11 standout
Citing Papers
“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
2023 Standout
Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model
2023 Standout
Works of Mark Duffett being referenced
Understanding Fandom
2013
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Mark Duffett | 61 | 104 | 60 | 91 | 19 | 219 | |
| Abigail De Kosnik | 17 | 85 | 25 | 49 | 17 | 182 | |
| Paul Grainge | 21 | 72 | 24 | 53 | 17 | 195 | |
| Kara Keeling | 29 | 94 | 47 | 37 | 20 | 203 | |
| Rebecca Munford | 17 | 107 | 20 | 169 | 16 | 261 | |
| Barry Shank | 167 | 117 | 42 | 36 | 17 | 259 | |
| Rachel E. Dubrofsky | 19 | 87 | 31 | 176 | 16 | 265 | |
| Gilbert B. Rodman | 53 | 64 | 17 | 36 | 13 | 146 | |
| Kenneth J. Bindas | 112 | 107 | 24 | 20 | 27 | 278 | |
| Jon Savage | 130 | 74 | 24 | 26 | 15 | 227 | |
| Anthony Kwame Harrison | 68 | 107 | 26 | 45 | 15 | 196 |
All Works
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