Citation Impact
Citing Papers
Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?
2009 Standout
Building consumer–brand relationship: A cross‐cultural experiential view
2006
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
2009 Standout
Works of Mark A. Mitchell being referenced
Consumer experience tourism and brand bonding
2002