Immediate Impact

64 standout
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Citing Papers

Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Artificial Intelligence, Trust, and Perceptions of Agency
2024 Standout
5 intermediate papers

Works of Marion Garnier being referenced

Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics
2016
Case study—Embodied virtual agents: An analysis on reasons for failure
2012
and 1 more

Author Peers

Author Last Decade Papers Cites
Marion Garnier 238 185 52 125 21 477
Kokil Jain 285 248 14 58 39 490
Shiwei Shen 386 146 64 41 23 546
Guanxiong Huang 297 109 29 53 27 485
Xiao Ma 326 108 17 61 24 501
Yu‐Ting Lin 196 167 19 61 25 471
Nathan W. Twyman 252 77 55 51 21 542
Babajide Osatuyi 350 109 49 50 21 536
Liubov Skavronskaya 378 142 79 55 10 574
Maferima Touré‐Tillery 218 122 18 55 17 516
Su-Houn Liu 209 66 43 61 17 512

All Works

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Rankless by CCL
2026