Immediate Impact
60 standout
Citing Papers
Social media influencers: An effective marketing approach?
2023 Standout
Revenue Generation Through Influencer Marketing
2023 Standout
Works of Majorie Dijkstra being referenced
Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet
2004
Media Effects by Involvement Under Voluntary Exposure: A Comparison of Television, Print and Static Internet
2002
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Majorie Dijkstra | 44 | 70 | 83 | 98 | 85 | 10 | 334 | |
| K. Kelly Gallagher | 37 | 176 | 164 | 30 | 13 | 24 | 308 | |
| Salvatore Pirri | 14 | 13 | 10 | 41 | 28 | 17 | 299 | |
| M Girard | 68 | 38 | 4 | 55 | 13 | 11 | 321 | |
| F Donnelly | 18 | 16 | 28 | 147 | 5 | 6 | 326 | |
| Sheng Chang | 126 | 154 | 2 | 60 | 20 | 19 | 364 | |
| Rasoul Sali | 20 | 22 | 2 | 142 | 91 | 10 | 274 | |
| James E. Coleman | 17 | 28 | 19 | 37 | 14 | 344 | ||
| Sujin Song | 88 | 70 | 106 | 144 | 18 | 343 | ||
| Avinash Tripathi | 4 | 10 | 57 | 180 | 12 | 307 | ||
| Kyriaki Anastasiadou | 39 | 157 | 42 | 88 | 18 | 358 |
All Works
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