Immediate Impact

21 standout
Sub-graph 1 of 8

Citing Papers

From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
1 intermediate paper

Works of Leah Chong being referenced

Human confidence in artificial intelligence and in themselves: The evolution and impact of confidence on adoption of AI advice
2021

Author Peers

Author Last Decade Papers Cites
Leah Chong 63 10 5 67 62 11 181
Martin Cunneen 51 2 22 59 97 16 257
Ting Ai 70 1 4 97 75 8 222
Sonja Kristine Ötting 66 4 2 47 73 9 234
Tobias Huber 36 2 1 129 55 12 215
Pat Pataranutaporn 32 9 57 25 15 266
Jan Auernhammer 31 70 3 29 22 13 276
Casey Dugan 43 10 129 79 16 284
Christopher Flathmann 172 2 13 99 114 29 266
Eleonora Viganò 25 1 89 112 14 214
Jian Li 40 92 40 7 255

All Works

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Rankless by CCL
2026