Immediate Impact
21 standout
Citing Papers
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Works of Leah Chong being referenced
Human confidence in artificial intelligence and in themselves: The evolution and impact of confidence on adoption of AI advice
2021
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Leah Chong | 63 | 10 | 5 | 67 | 62 | 11 | 181 | |
| Martin Cunneen | 51 | 2 | 22 | 59 | 97 | 16 | 257 | |
| Ting Ai | 70 | 1 | 4 | 97 | 75 | 8 | 222 | |
| Sonja Kristine Ötting | 66 | 4 | 2 | 47 | 73 | 9 | 234 | |
| Tobias Huber | 36 | 2 | 1 | 129 | 55 | 12 | 215 | |
| Pat Pataranutaporn | 32 | 9 | 57 | 25 | 15 | 266 | ||
| Jan Auernhammer | 31 | 70 | 3 | 29 | 22 | 13 | 276 | |
| Casey Dugan | 43 | 10 | 129 | 79 | 16 | 284 | ||
| Christopher Flathmann | 172 | 2 | 13 | 99 | 114 | 29 | 266 | |
| Eleonora Viganò | 25 | 1 | 89 | 112 | 14 | 214 | ||
| Jian Li | 40 | 92 | 40 | 7 | 255 |
All Works
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