Citation Impact
Citing Papers
The Impact of Sexually Objectifying Media Exposure on Negative Body Emotions and Sexual Self-Perceptions: Investigating the Mediating Role of Body Self-Consciousness
2007
Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
1999 Standout
Standardized Multinational Advertising: The Influencing Factors
1995
Fear appeals in social marketing: Strategic and ethical reasons for concern
2004
A review on biodiesel production using catalyzed transesterification
2009 Standout
‘Holding up Half of the Sky’? A Sociocultural Comparison of Gender‐Role Portrayals in Chinese and US Advertising
1997
Comparing Nations in Mass Communication Research, 1970-97
2001
Global Body and Muscle Satisfaction Among College Men in the United States and Hong Kong-China
2010
Cultural Values Reflected in Chinese and U.S. Television Commercials
1996 Standout
Journalists in Indonesia: educated but timid watchdogs
2005 Standout
Promoting Destinations via Film Tourism: An Empirical Identification of Supporting Marketing Initiatives
2006 Standout
An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements
2003 Standout
Integrated online marketing communication: implementation and management
2008 Standout
Personal taste and family face: Luxury consumption in Confucian and western societies
1998 Standout
Advertising Localization Overshadows Standardization
2002
Cultural values and advertising in Malaysia: views from the industry
2000
The Emergence Of IMC: A Theoretical Perspective
2004 Standout
The influence of religion on attitudes towards the advertising of controversial products
2004 Standout
From Marketing Mix to Relationship Marketing
1994 Standout
Hollow fiber membrane contactors
1999
Attitudes towards offensive advertising: Malaysian Muslims' views
2010
Practitioners' evolving views on product placement effectiveness
2003
An examination of the psychometric properties of Brazilian Portuguese translations of the Drive for Muscularity Scale, the Swansea Muscularity Attitudes Questionnaire, and the Masculine Body Ideal Distress Scale.
2013 Standout
Intention to chooseHalalproducts: the role of religiosity
2012 Standout
Comparing Media Systems
2004 Standout
Objectification Theory and Psychology of Women: A Decade of Advances and Future Directions
2008 Standout
Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context
2013 Standout
Works of Katherine Frith being referenced
The Socaial and Legal Constraints on Advertising in Malaysia
1987
A Comparison of Cultural Values in British and American Print Advertising: A Study of Magazines
1991
Race and Beauty: A Comparison of Asian and Western Models in Women's Magazine Advertisements
2004
Individualism and Advertising
1991
Audience attitudes towards brand (product) placement: Singapore and the United States
2001
Multinational corporation advertising and cultural imperialism: A content analysis of Indian television commercials
1997
The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine Advertising
2005