Immediate Impact
55 standout
Citing Papers
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
AI advertising: An overview and guidelines
2023 Standout
Works of Kapil Jain being referenced
An Empirical Assessment of Multiple Operationalizations of Involvement
1990
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Kapil Jain | 29 | 63 | 11 | 86 | 65 | 23 | 349 | |
| Anne Jourdain | 20 | 22 | 16 | 41 | 36 | 359 | ||
| Yanling Huang | 41 | 32 | 3 | 20 | 12 | 39 | 373 | |
| Amy Lee Chong | 20 | 51 | 42 | 40 | 15 | 328 | ||
| Jun Hyung Kim | 14 | 7 | 11 | 27 | 28 | 366 | ||
| Brian A. Richardson | 49 | 3 | 2 | 36 | 23 | 18 | 394 | |
| Shan Xu | 9 | 47 | 4 | 45 | 22 | 318 | ||
| Siyi Liu | 3 | 140 | 36 | 10 | 25 | 364 | ||
| Sharad Vaidya | 46 | 5 | 9 | 35 | 17 | 333 | ||
| Ying Chang | 12 | 45 | 16 | 19 | 22 | 351 | ||
| Choong Ki Lee | 16 | 5 | 1 | 43 | 18 | 33 | 310 |
All Works
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