Standout Papers
- Decoding Advertisements: Ideology and Meaning in Advertising (1978)
Immediate Impact
57 standout
Citing Papers
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
Estimating the environmental impacts of 57,000 food products
2022 Standout
Works of Judith Williamson being referenced
Consuming Passions: The Dynamics of Popular Culture
1986
Decoding Advertisements: Ideology and Meaning in Advertising
1978 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Judith Williamson | 8 | 3 | 279 | 238 | 8 | 770 | ||
| Charles Levin | 17 | 2 | 66 | 388 | 9 | 945 | ||
| Roland Marchand | 46 | 6 | 115 | 387 | 24 | 848 | ||
| Vance Packard | 61 | 71 | 280 | 24 | 831 | |||
| John F. Kasson | 3 | 56 | 259 | 15 | 687 | |||
| Kristina Busse | 4 | 196 | 434 | 12 | 839 | |||
| David Nasaw | 23 | 3 | 100 | 372 | 22 | 765 | ||
| Melissa A. Click | 7 | 237 | 462 | 18 | 922 | |||
| William Mazzarella | 18 | 79 | 428 | 20 | 905 | |||
| Laurie Taylor | 32 | 11 | 100 | 489 | 13 | 749 | ||
| John O. King | 58 | 1 | 91 | 392 | 9 | 899 |
All Works
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