Immediate Impact

52 standout
Sub-graph 1 of 23

Citing Papers

Human versus virtual influences, a comparative study
2024 Standout
Understanding Consumers’ Acceptance Intention to Use Mobile Food Delivery Applications through an Extended Technology Acceptance Model
2023 Standout
3 intermediate papers

Works of J. C. Huang being referenced

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising
2012

Author Peers

Author Last Decade Papers Cites
J. C. Huang 111 116 45 162 46 476
Juan M. Murillo 19 147 66 19 83 535
Bart Jacobs 39 279 37 9 49 501
Ricardo Pérez‐Castillo 35 247 23 55 50 509
Yuqing Lin 19 143 101 13 72 559
Shuai Wang 80 300 26 165 87 528
Sami Hyrynsalmi 2 76 19 40 52 454
Zheng Wang 15 50 8 28 28 422
Lloyd G. Williams 6 246 11 143 44 529
LiGuo Huang 9 90 40 120 48 499
Robert Heinrich 5 107 89 54 69 420

All Works

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Rankless by CCL
2026