Immediate Impact
45 standout
Citing Papers
Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Works of Huiyao Li being referenced
How Do Anchors' Characteristics Influence Consumers' Behavioural Intention in Livestream Shopping? A Moderated Chain-Mediation Explanatory Model
2021
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Huiyao Li | 104 | 48 | 36 | 53 | 31 | 314 | |
| Xin Song | 60 | 25 | 12 | 21 | 36 | 315 | |
| Wei Ping Wang | 83 | 23 | 10 | 7 | 37 | 322 | |
| Luciano Zanetti Pessôa Candiotto | 31 | 10 | 12 | 62 | 39 | 281 | |
| Shaoming Lu | 46 | 27 | 8 | 31 | 37 | 339 | |
| Jisun Lee | 50 | 5 | 19 | 62 | 47 | 335 | |
| Ruixue Li | 36 | 15 | 3 | 16 | 35 | 284 | |
| Chaozheng Zhang | 52 | 91 | 4 | 89 | 17 | 361 | |
| Yiwei Du | 93 | 23 | 8 | 6 | 25 | 368 | |
| Jiajia Xu | 118 | 17 | 20 | 4 | 41 | 369 | |
| Akbar Pasha | 53 | 13 | 16 | 24 | 23 | 327 |
All Works
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