Standout Papers
Immediate Impact
96 standout
Citing Papers
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
2023 Standout
Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
2022 Standout
Works of Heba Aziz being referenced
Virtual Tours a Means to an End: An Analysis of Virtual Tours’ Role in Tourism Recovery Post COVID-19
2021 Standout
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Heba Aziz | 305 | 19 | 65 | 61 | 11 | 400 | |
| Bo Wendy Gao | 246 | 28 | 70 | 23 | 11 | 380 | |
| Samantha Murdy | 273 | 12 | 94 | 15 | 16 | 374 | |
| Haili Shen | 290 | 6 | 99 | 30 | 10 | 386 | |
| Madhumita Das | 256 | 23 | 48 | 12 | 13 | 415 | |
| Yongguang Zou | 301 | 4 | 84 | 11 | 29 | 400 | |
| Mengyuan Qiu | 234 | 6 | 73 | 13 | 20 | 440 | |
| Rob Aitken | 252 | 24 | 140 | 13 | 13 | 366 | |
| Lénia Marques | 249 | 11 | 60 | 8 | 24 | 355 | |
| Sigfredo A. Hernandez | 182 | 10 | 51 | 6 | 11 | 391 | |
| Veasna Sou | 306 | 18 | 96 | 7 | 10 | 412 |
All Works
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