Immediate Impact
7 standout
Citing Papers
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors
2024 Standout
Works of Harriet Gray being referenced
Influencer marketing effectiveness: the mechanisms that matter
2022
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Harriet Gray | 177 | 207 | 62 | 63 | 15 | 306 | |
| Mary E. Odem | 46 | 229 | 71 | 46 | 21 | 312 | |
| Katherine M. Franke | 149 | 195 | 26 | 53 | 24 | 313 | |
| Aaronette M. White | 162 | 164 | 36 | 27 | 20 | 318 | |
| Marilyn French | 82 | 123 | 23 | 20 | 12 | 309 | |
| Jean M. Humez | 158 | 149 | 28 | 15 | 11 | 318 | |
| Judith Taylor | 111 | 134 | 25 | 20 | 15 | 260 | |
| Karen Dubinsky | 46 | 185 | 20 | 30 | 19 | 260 | |
| Encarnación Gutiérrez Rodríguez | 60 | 256 | 29 | 77 | 21 | 363 | |
| Dilek Cindoğlu | 165 | 113 | 21 | 134 | 14 | 285 | |
| Mike Tomlinson | 29 | 161 | 42 | 83 | 20 | 304 |
All Works
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