Citation Impact
Citing Papers
Reputation management in social commerce communities
2012
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
2022 Standout
The Impact of Different Touchpoints on Brand Consideration
2015
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value
2017
How artificial intelligence will change the future of marketing
2019 Standout
Digital transformation: A multidisciplinary reflection and research agenda
2019 Standout
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
2021 Standout
Online social networks: A survey of a global phenomenon
2012
Social Contagion and Customer Adoption of New Sales Channels
2015
Modelling CRM in a Social Media Age
2014
Brave new world: service robots in the frontline
2018 Standout
A survey on opinion mining and sentiment analysis: Tasks, approaches and applications
2015 Standout
Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
2010 Standout
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
Friend or foe? Customer engagement’s value-based effects on fellow customers and the firm
2020
Organic and amplified eWOM in consumer fashion blogs
2013
Customer Engagement as a New Perspective in Customer Management
2010
Looking Back and Looking Forward with Interactive Marketing
2010
Perceived ‘usefulness’ of online consumer reviews: An exploratory investigation across three services categories
2012
Digital Twin: Benefits, use cases, challenges, and opportunities
2023 Standout
Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram
2016 Standout
Beyond traditional word‐of‐mouth
2013
Customer Engagement
2011 Standout
Understanding Generation Z through collective consciousness: Impacts for hospitality work and employment
2020 Standout
The effect of digitalization on business performance: An applied study of KIBS
2021 Standout
Customer experience challenges: bringing together digital, physical and social realms
2018
An international investigation of opinion leadership and social media
2020
How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM
2019 Standout
Rise of the Machines? Customer Engagement in Automated Service Interactions
2021 Standout
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
2016
Antecedents of Intention to Adopt Mobile Health (mHealth) Application and Its Impact on Intention to Recommend: An Evidence from Indonesian Customers
2021 Standout
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
2014 Standout
Consumer engagement in a virtual brand community: An exploratory analysis
2011 Standout
Analytics for Customer Engagement
2010
Paving the way for “distinguished marketing”
2011
Role of Government to Enhance Digital Transformation in Small Service Business
2021 Standout
How Customer Participation in B2B Peer-to-Peer Problem-Solving Communities Influences the Need for Traditional Customer Service
2014
The Impact of New Media on Customer Relationships
2010
The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace
2012
Designing conceptual articles: four approaches
2020 Standout
Artificial Intelligence in Service
2018 Standout
Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
2019 Standout
Understanding digital transformation: A review and a research agenda
2019 Standout
Machine learning-based approach: global trends, research directions, and regulatory standpoints
2021 Standout
Marketing Analytics for Data-Rich Environments
2016
Understanding Generation Y and their use of social media: a review and research agenda
2013
Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application
2016
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature
2014 Standout
Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products
2017
Challenges and solutions for marketing in a digital era
2014
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
2016
Consumers acceptance of artificially intelligent (AI) device use in service delivery
2019 Standout
Creating Enduring Customer Value
2016
Service Research Priorities in a Rapidly Changing Context
2015 Standout
Comment: Customer Engagement
2011
Beyond the hype: Big data concepts, methods, and analytics
2014 Standout
Forecasting client retention — A machine-learning approach
2019
Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
2016 Standout
Works of Hans Risselada being referenced
Indicators of opinion leadership in customer networks: self-reports and degree centrality
2015
Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products
2013
Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research
2010
Staying Power of Churn Prediction Models
2010