Immediate Impact

91 standout
Sub-graph 1 of 21

Citing Papers

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
6 intermediate papers

Works of Haijun Xia being referenced

You Watch, You Give, and You Engage: A Study of Live Streaming Practices in China
2018

Author Peers

Author Last Decade Papers Cites
Haijun Xia 55 53 32 8 129
Andruid Kerne 39 33 55 11 163
Matthias Mayer 36 15 25 5 164
Günther Schreder 24 59 26 11 173
Hartmut Obendorf 42 12 29 9 166
Alan Wexelblat 31 34 54 6 139
Seongkook Heo 64 19 33 16 111
Alice Thudt 36 107 61 11 195
Melanie Kellar 34 13 24 9 176
Adele Magnelli 93 57 88 5 193
Valdemar Danry 17 21 31 8 171

All Works

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Rankless by CCL
2026