Citation Impact
Citing Papers
How artificial intelligence will change the future of marketing
2019 Standout
Digital transformation: A multidisciplinary reflection and research agenda
2019 Standout
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
Automated Text Analysis for Consumer Research
2017
Topic Modeling in Management Research: Rendering New Theory from Textual Data
2019 Standout
Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
2023 Standout
Understanding Generation Z through collective consciousness: Impacts for hospitality work and employment
2020 Standout
The effect of digitalization on business performance: An applied study of KIBS
2021 Standout
Customer loyalty: a review and future directions with a special focus on the hospitality industry
2015
The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior
2016
Bibliometric studies in tourism
2016 Standout
The Impact of Social Media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan
2019 Standout
Designing conceptual articles: four approaches
2020 Standout
A Complex View of Industry 4.0
2016 Standout
Modeling Choice Interdependence in a Social Network
2013
Understanding Generation Y and their use of social media: a review and research agenda
2013
Taking Stock of the Digital Revolution: A Critical Analysis and Agenda for Digital, Social Media, and Mobile Marketing Research
2015
Human or virtual: How influencer type shapes brand attitudes
2023
Digital marketing: A framework, review and research agenda
2016
Works of Grant Packard being referenced
Compensatory knowledge signaling in consumer word‐of‐mouth
2013
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Community
2012
How Language Shapes Word of Mouth's Impact
2016
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community
2015