Frank E. Dardis

Celebrity endorsements: a literature review and research agenda

The impact of online reviews on hotel booking intentions and perception of trust

Unlocking the Potential: A Comprehensive Evaluation of Augmented Reality and Virtual Reality in Education

Augmented Versus Virtual Reality in Education: An Exploratory Study Examining Science Knowledge Retention When Using Augmented Reality/Virtual Reality Mobile Applications

Feeling the Need for (Personalized) Speed: How Natural Controls and Customization Contribute to Enjoyment of a Racing Game Through Enhanced Immersion

How Immersive Is Enough? A Meta-Analysis of the Effect of Immersive Technology on User Presence

‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis

Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers

The Reputational Costs of Tax Avoidance

Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

A Firm's Image Following Alleged Wrongdoing: Effects of the Firm's Prior Reputation and Response to the Allegation

What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature

Social Media in Tourism and Hospitality: A Literature Review

Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector

Attenuating the Negative Effects of Perceived Incongruence in Sponsorship: How Message Repetition Can Enhance Evaluations of an “Incongruent” Sponsor

Gaming Across Different Consoles: Exploring the Influence of Control Scheme on Game-Player Enjoyment

Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment

Prescribing versus describing: testing image restoration strategies in a crisis situation

The influence of evidence type and product involvement on message‐framing effects in advertising