Immediate Impact
59 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
2023 Standout
Works of Douglas Cameron being referenced
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
2010
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Douglas Cameron | 57 | 58 | 20 | 82 | 58 | 25 | 415 | |
| Ανδρέας Παπαδόπουλος | 30 | 105 | 16 | 20 | 37 | 28 | 479 | |
| Siwei Sun | 24 | 35 | 29 | 44 | 17 | 29 | 410 | |
| David McGowan | 19 | 65 | 7 | 26 | 20 | 41 | 468 | |
| Margaret Rose | 24 | 48 | 13 | 11 | 23 | 32 | 454 | |
| Gary Reed | 20 | 112 | 22 | 129 | 10 | 25 | 424 | |
| Chia‐Yu Kuo | 62 | 35 | 2 | 48 | 7 | 35 | 380 | |
| Ka Yiu Lee | 30 | 36 | 51 | 60 | 15 | 52 | 451 | |
| John G. Knight | 12 | 26 | 6 | 34 | 14 | 18 | 425 | |
| José M. Fernández | 35 | 18 | 43 | 44 | 59 | 55 | 483 | |
| LI Ming-hui | 41 | 53 | 83 | 21 | 20 | 13 | 509 |
All Works
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