Immediate Impact

54 standout
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Citing Papers

The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Artificial intelligence and consumer behavior: From predictive to generative AI
2024 Standout
3 intermediate papers

Works of Doohwang Lee being referenced

The role of self-construal in consumers’ electronic word of mouth (eWOM) in social networking sites: A social cognitive approach
2012
The Impact of Personalized Social Cues of Immediacy on Consumers' Information Disclosure: A Social Cognitive Approach
2011
and 1 more

Author Peers

Author Last Decade Papers Cites
Doohwang Lee 505 118 36 169 168 18 675
Jia Shen 424 80 9 182 354 18 635
Hyoungkoo Khang 595 167 42 210 214 21 799
Nuan Luo 471 150 14 258 216 13 749
Jani Merikivi 445 50 48 216 272 22 698
Bassam Hasan 407 104 6 222 466 19 828
Melissa Cole 298 251 11 91 178 14 662
Saraswathi Bellur 500 121 137 99 175 15 787
Jinghui Hou 406 105 68 71 200 26 757
Antoni Meseguer‐Artola 227 109 25 129 234 38 753
Rocío Aguilar-Illescas 392 54 15 278 257 8 651

All Works

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Rankless by CCL
2026