Citation Impact
56 standout
Citing Papers
The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness
2023 Standout
AI-powered chatbot communication with customers: Dialogic interactions, satisfaction, engagement, and customer behavior
2022 Standout
Works of Donald K. Wright being referenced
An Updated Examination of Social and Emerging Media Use in Public Relations Practice: A Longitudinal Analysis Between 2006 and 2014
2014
How Blogs and Social Media are Changing Public Relations and the Way it is Practiced
2008
Author Peers
| Author | Communication | Social Psychology | Philosophy | SPS | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|---|
| Donald K. Wright | 675 | 206 | 46 | 295 | 43 | 863 | |
| Robert C. Mahaney | 24 | 43 | 7 | 35 | 18 | 302 | |
| Shashank Gupta | 2 | 17 | 488 | ||||
| Andrew J. Kale | 8 | 455 | |||||
| Bonnie A. Lyon | 14 | 396 | |||||
| Nikolaus Lang | 1 | 1 | 26 | 383 |
All Works
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