Standout Papers
Citation Impact
Citing Papers
Relationship Quality in Services Selling: An Interpersonal Influence Perspective
1990 Standout
Information Privacy Research: an Interdisciplinary Review1
2011 Standout
The organisation of external communication disciplines: an integrative framework of dimensions and determinants
2001
Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research
1994
Integrated marketing communications and the language of marketing development
2001
THE IMPACT OF PERCEPTIONS OF INTERACTIVITY ON CUSTOMER TRUST AND TRANSACTION INTENTIONS IN MOBILE COMMERCE
2005
Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1
2005 Standout
Do vendors benefit from promotions in a multi-vendor loyalty program?
2010
Destination Marketing Organizations and destination marketing: A narrative analysis of the literature
2013
Heritability of compulsive I nternet use in adolescents
2015
Food waste matters - A systematic review of household food waste practices and their policy implications
2018 Standout
Task versus relationship conflict, team performance, and team member satisfaction: A meta-analysis.
2003 Standout
Integrating psychological and neurobiological considerations regarding the development and maintenance of specific Internet-use disorders: An Interaction of Person-Affect-Cognition-Execution (I-PACE) model
2016 Standout
Children and Adolescents and Digital Media
2016 Standout
The 4P Classification of the Marketing Mix Revisited
1992
Press coverage and public perception of direct marketing and consumer privacy
1994
Understanding privacy concerns
1992
Media Multitasking Behavior: Concurrent Television and Computer Usage
2011
I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience
2010 Standout
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach
2015
Exploring decision-making approaches and responsibility for developing marketing communications strategy
1996
The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games
2013
Relationship marketing in consumer markets
1996
Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis
1992 Standout
A tale of tales: the Apple Newton narratives
2006
Co‐operative teamwork for service quality in East Asia
1999
BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC): A Case Study of Player’s Cigarette Brand Marketing
2005
A state-of-the-art review on facilitating sustainable agriculture through green fertilizer technology adoption: Assessing farmers behavior
2019
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
IMC, brand communications, and corporate cultures
2000 Standout
PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES
2005 Standout
Understanding Information Technology Usage: A Test of Competing Models
1995 Standout
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
Perceptions of Integrated Marketing Communications: a Chinese ad and PR agency perspective
2005
Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs
2001
Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels
1988
Integrated relationship-marketing communications: a key opportunity for IMC
1996
IMC–performance relationship: further insight and evidence from the Australian marketplace
2003
A meta-analysis of mobile commerce adoption and the moderating effect of culture
2012 Standout
Progress and prospects for event tourism research
2015 Standout
THE LEGAL CHALLENGE OF INTEGRATED MARKETING COMMUNICATION (IMC): Integrating Commercial and Political Speech
2005
Synthesizing information systems knowledge: A typology of literature reviews
2014 Standout
The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy
2007
Students' expectation, satisfaction, and continuance intention to use digital textbooks
2016 Standout
AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE
2005
Integrated brand communication planning: retail applications
2001
Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses
2010
Factors affecting farmers’ adoption of integrated pest management in Serbia: An application of the theory of planned behavior
2019 Standout
The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research
2004
On the Evaluation of Structural Equation Models
1988 Standout
A Pilot Study Testing Aspects of the Integrated Marketing Communications Concept
2005
What consumers know and what they do: An investigation of consumer knowledge, awareness, and use of privacy protection strategies
2003
New paradigm – IMC – under fire
2005
Correlates of Integrated Marketing Communications
2000
INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions
2005
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
Consumer engagement in a virtual brand community: An exploratory analysis
2011 Standout
Factors that Influence the Intention to Pirate Software and Media
2007 Standout
Past themes and future trends in medical tourism research: A co-word analysis
2017 Standout
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
2003 Standout
Revisiting the IMC construct
2008 Standout
The Customer Relationship Management Process: Its Measurement and Impact on Performance
2004 Standout
Advertising trends: Innovation and the process of creative destruction
1996
Marketization and the Recasting of the Professional Self
2004
Privacy in the Digital Age: a Review of Information Privacy Research in Information Systems1
2011 Standout
The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace
2012
Shopbot banking: an exploratory study of customer loyalty effects
2001
Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship
1996
The relationship between public relations and marketing in excellent organizations: evidence from the IABC study
1998
Developing and validating a multidimensional nonprofit brand orientation scale
2004
Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity
2000
Theoretical Concept or Management Fashion?
2000 Standout
A two‐factor classification of competitive strategy variables
1985
IMC As Theory And As A Poststructural Set
2004
Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty
2009 Standout
A Framework for Conceptual Contributions in Marketing
2011 Standout
Factors influencing the Usage and Acceptance of Multimedia-based Digital Textbooks in Pilot School
2012
Privacy and human behavior in the age of information
2015 StandoutScience
A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
2003 Standout
Perceived agency politics and conflicts of interest as potential barriers to IMC orientation
2000
On the evaluation of structural equation models
1988 Standout
Direct marketing on the internet: An empirical assessment of consumer attitudes
1995
Perceptions of IMC and organisational change among agencies in South Africa
2001
Conceptualization and Measurement of Multidimensionality of Integrated Marketing Communications
2007
MANAGING INTEGRATED MARKETING COMMUNICATION (IMC) THROUGH STRATEGIC DECOUPLING: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past
2005
The Emergence Of IMC: A Theoretical Perspective
2004 Standout
Perceptions of integrated marketing communications among marketers & ad agency executives in New Zealand
1999
Integrating Advertising and Publicity
2010
Customer profitability analysis: Measurement, concentration, and research directions
1999
Picture-Word Consistency and the Elaborative Processing of Advertisements
1987
Relationship Quality in Services Selling: An Interpersonal Influence Perspective
1990 Standout
Towards a new definition of Integrated Marketing Communications (IMC)
2005 Standout
Integrated communications at America's leading total quality management corporations
1996
Tourism image, evaluation variables and after purchase behaviour: inter-relationship
2001 Standout
How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love
2018 Standout
Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model
2004 Standout
Service Innovation: A Service-Dominant Logic Perspective1
2015 Standout
Explaining the Role of User Participation in Information System Use
1994 Standout
Cross-Cultural Examination of the Fishbein Behavioral Intentions Model
1991 Standout
Predicting Unethical Behavior: A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior
1998 Standout
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
2016
Reframing communications that encourage individuals to reduce food waste
2016
Digital Piracy: Factors that Influence Attitude Toward Behavior
2006 Standout
Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance
2005 Standout
Assessing Advantage: A Framework for Diagnosing Competitive Superiority
1988 Standout
Perceptions of IMC After A Decade Of Development: Who's At The Wheel, And How Can We Measure Success?
2004
Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success
1996
The Theory of Reasoned Action Applied to Coupon Usage
1984
From Silos to Synergy
2011
THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION
2005 Standout
Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
2016 Standout
Picture-Word Consistency and the Elaborative Processing of Advertisements
1987
Works of Don E. Schultz being referenced
Integrated Marketing Communications: Practice Leads Theory
2008
Raising the corporate umbrella : corporate communication in the 21st century
2001
IMC RESEARCH MUST FOCUS MORE ON OUTCOMES
2005
The relationship between self-report of depression and media usage
2014
Consumers’ perceptions of direct marketing techniques
1987
Transitioning marketing communication into the twenty-first century
1998
Media synergy comes of age — Part 2
2009
IMC - A UK Ad' Agency Perspective
1998
Integrated Marketing Communications
1992
Up Close And Personal
1993
From the editor
1990
From the editor
1990
Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing
2003
From the editor
1994
From the editor
1994
Sales Promotion Management
1982
Communicating Globally: An Integrated Marketing Approach
2000
Media synergy comes of age — Part I
2009
Brand Babble: Sense and Nonsense about Branding
2003
Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study
1997 Standout
An inside-out approach to integrated marketing communication
2008
Determining how brand communication works in the short and long terms
1998
Customer/Brand Loyalty in an Interactive Marketplace
2000
From the editor
1988
The Role Of Transactional Versus Relational Data In IMC Programs: Bringing Customer Data Together
2004
Simultaneous media usage: a critical consumer orientation to media planning
2004
A Multi-Country Comparison of the Drive for IMC
1999
The evolution of IMC: IMC in a customer-driven marketplace
2009
Strategic advertising campaigns
1979
Essentials of advertising strategy
1981
Strategic brand communication campaigns
1999
Raising the Corporate Umbrella
2001
Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data
2006
Sales promotion essentials
1987
Implementing the ‘connect the dots’ approach to marketing communication
2004
The New Marketing Paradigm: Integrated Marketing Communications
1996
A Response to 'Theoretical Concept or Management Fashion'
2000
Interactive Psychographics: Cross-Selling in the Banking Industry.
2002
The inevitability of integrated communications
1996 Standout
Understanding The Diffusion Of Integrated Marketing Communications
2004