Citation Impact
Citing Papers
Is Religiosity an Important Factor in Influencing the Intention to Undertake Islamic Home Financing in Klang Valley
2012 Standout
Mobile advertising: An investigation of factors creating positive attitude in Iranian customers
2011 Standout
Connecting world youth with tobacco brands: YouTube and the internet policy vacuum on Web 2.0
2010 Standout
It's Better to Give Than to Receive: The Role of Social Support, Trust, and Participation on Health-Related Social Networking Sites
2014
Digital transformation of everyday life – How COVID-19 pandemic transformed the basic education of the young generation and why information management research should care?
2020 Standout
Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?
2009 Standout
A systematic literature review of empirical evidence on computer games and serious games
2012 Standout
Do Favorite Movie Stars Influence Adolescent Smoking Initiation?
2004
Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence
2004
PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES
2005 Standout
Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium
2000
Perceptions of Integrated Marketing Communications: a Chinese ad and PR agency perspective
2005
Promoting Destinations via Film Tourism: An Empirical Identification of Supporting Marketing Initiatives
2006 Standout
Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game
2006
Integrated online marketing communication: implementation and management
2008 Standout
The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction
2014 Standout
Investigación en Comunicación. Estudio bibliométrico de las Revistas de Comunicación en España
1970 Standout
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
2011 Standout
Antecedents predicting health information seeking: A systematic review and meta-analysis
2020
Revisiting the IMC construct
2008 Standout
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
2009 Standout
How Much Do They Think It Affects Them and Whom Do They Believe?: Comparing the Third-Person Effect and Credibility of Blogs and Traditional Media
2007
Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention
2016 Standout
Is religiosity an important determinant on Muslim consumer behaviour in Malaysia?
2011
Consumer health information seeking in social media: a literature review
2017 Standout
The Emergence Of IMC: A Theoretical Perspective
2004 Standout
Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand
2007
From Marketing Mix to Relationship Marketing
1994 Standout
Beyond the frills of relationship marketing
2002
Social and Heuristic Approaches to Credibility Evaluation Online
2010 Standout
Practitioners' evolving views on product placement effectiveness
2003
Consumer attitudes toward dietary supplements consumption
2014
Services Advertising and Integrated Marketing Communications: An Empirical Examination
2003
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
2002
Recall of Brand Placements in Computer/Video Games
2002 Standout
Las metodologías utilizadas en las investigaciones de creatividad publicitaria (1965-2007)
1970
THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION
2005 Standout
Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
2016 Standout
Works of Denise E. DeLorme being referenced
Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising
2005
“Others are influenced, but not me”: Older adults' perceptions of DTC prescription drug advertising effects
2007
Effects of Compulsive Buying Tendencies on Attitudes toward Advertising: The Moderating Role of Exposure to TV Commercials and TV Shows
2002
Top-Level Agency Creatives Look at Advertising Creativity Then and Now
1998
Dietary supplement advertising in the US
2012
Moviegoers' Experiences and Interpretations of Brands in Films Revisited
1999
The state of public research on over‐the‐counter drug advertising
2010
Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising
2006
Beyond the world of packaged goods: assessing the relevance of integrated marketing communications for retail and consumer service marketing
1996