Immediate Impact
40 standout
Citing Papers
Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
2023 Standout
A study of college students' intention to use metaverse technology for basketball learning based on UTAUT2
2022 Standout
Works of David W. Lloyd being referenced
CPMs versus CPMIs: Implications for Media Planning
1991
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| David W. Lloyd | 79 | 32 | 52 | 47 | 16 | 171 | |
| Christine Skubisz | 77 | 4 | 24 | 33 | 15 | 255 | |
| Rebecca Collins | 53 | 10 | 33 | 14 | 12 | 213 | |
| Laura Buijs | 110 | 4 | 46 | 27 | 12 | 260 | |
| Regina Morantz‐Sanchez | 63 | 7 | 76 | 14 | 24 | 286 | |
| David Herzberg | 47 | 16 | 60 | 6 | 15 | 253 | |
| Jon’a Meyer | 124 | 5 | 65 | 4 | 19 | 255 | |
| Mary Lystad | 120 | 7 | 111 | 5 | 20 | 247 | |
| Otilia Tudorel | 89 | 11 | 149 | 14 | 16 | 253 | |
| Subash Kumar Pillai | 78 | 4 | 42 | 5 | 11 | 144 | |
| Germaine Y. Q. Tng | 143 | 3 | 86 | 10 | 16 | 262 |
All Works
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