Immediate Impact
2 standout
Citing Papers
Destination Marketing Organizations and destination marketing: A narrative analysis of the literature
2013 Standout
Marketing the competitive destination of the future
2000 Standout
Works of Craig Swanson being referenced
MEASUREMENT OF ADVERTISING EFFECTIVENESS
1957
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Craig Swanson | 4 | 4 | 3 | 6 | 4 | 11 | 21 | |
| Bandi Sasmito | 3 | 7 | 3 | 5 | 10 | 31 | ||
| Ulysses S. Grant | 4 | 4 | 5 | 11 | 7 | 28 | ||
| Chong Li | 2 | 9 | 1 | 5 | 3 | 7 | 27 | |
| R.C. Epis | 9 | 2 | 2 | 7 | 7 | 26 | ||
| S. Slavney | 4 | 2 | 1 | 3 | 10 | 23 | ||
| Nuno Zacarias | 3 | 6 | 2 | 15 | 6 | 25 | ||
| Stephen Diggs | 5 | 4 | 8 | 7 | 13 | |||
| Maksym Mackiewicz | 8 | 2 | 5 | 9 | 32 | |||
| A. F. Li | 3 | 2 | 8 | 13 | 21 | |||
| Nguyen Xuan Anh | 4 | 6 | 3 | 13 | 14 |
All Works
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