Citation Impact
Citing Papers
The Ownership Effect in Consumer Responses to Brand Line Stretches
1999
Digital transformation: A multidisciplinary reflection and research agenda
2019 Standout
The marketing advantages of strong brands
2003
Digitization of Selling Activity and Sales Force Performance: An Empirical Investigation
2004
A review of European research on consumer response to nutrition information on food labels
2007 Standout
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
Shaping the Halal into a brand?
2010 Standout
The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues
2013 Standout
Leveraging the corporate brand
2017
Two Ways of Learning Brand Associations
2001
Topic Modeling in Management Research: Rendering New Theory from Textual Data
2019 Standout
The challenges of Islamic branding: navigating emotions and halal
2011 Standout
Marketing activity, blogging and sales
2012
Product Design: a Review and Research Agenda for Management Studies
2012
Customer Experience Creation: Determinants, Dynamics and Management Strategies
2009 Standout
When David Met Victoria
2011
Perceived innovativeness of drone food delivery services and its impacts on attitude and behavioral intentions: The moderating role of gender and age
2019 Standout
Vocabularies and Vocabulary Structure: A New Approach Linking Categories, Practices, and Institutions
2012
The impact of perceived corporate social responsibility on consumer behavior
2005
User Innovativeness and Fintech Adoption in Indonesia
2021 Standout
The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability
2019 Standout
Brands and Branding: Research Findings and Future Priorities
2006
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
2003 Standout
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
2008
A Framework for Conceptual Contributions in Marketing
2011 Standout
Trying to become a different type of company: dynamic capability at Smith Corona
2010
Managerial cognitive capabilities and the microfoundations of dynamic capabilities
2014 Standout
Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication
2010 Standout
Consumer Psychology: Categorization, Inferences, Affect, and Persuasion
2005
The Foundations of Enterprise Performance: Dynamic and Ordinary Capabilities in an (Economic) Theory of Firms
2014 Standout
Economic Perspectives on Corporate Social Responsibility
2012 Standout
Brand Synthesis: The Multidimensionality of Brand Knowledge
2003 Standout
Innovation: Brand it or Lose it
2007
Socioemotional Wealth in Family Firms
2012 Standout
Consumer Inference: A Review of Processes, Bases, and Judgment Contexts
2004
Corporate social responsibility in the food sector
2011 Standout
Achieving Marketing Objectives through Social Sponsorships
2006
Consumer attitude toward brand extensions: an integrative model and research propositions
2003
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
2004 Standout
Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context
2013 Standout
Works of Christopher Joiner being referenced
Concept Mapping in Marketing: a Research Tool For Uncovering Consumers Knowledge Structure Associations
1998
The Negative Impact of Extensions: Can Flagship Products be Diluted?
1998
The Inclusion Effect and Category‐Based Induction: Theory and Application to Brand Categories
1998
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
2007
Category Attitude Measures: Exemplars as Inputs
2002
The Negative Impact of Extensions: Can Flagship Products Be Diluted?
1998