Immediate Impact
1 from Science/Nature 59 standout
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Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
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Works of Catherine Watson being referenced
Consumer attitudes towards mobile marketing in the smart phone era
2013
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Catherine Watson | 443 | 309 | 347 | 66 | 1.1k | |
| Paul L. Garvin | 365 | 216 | 202 | 47 | 875 | |
| Tao Gong | 270 | 234 | 110 | 81 | 1.0k | |
| George L. Trager | 480 | 240 | 363 | 30 | 1.4k | |
| Shiri Lev‐Ari | 355 | 138 | 241 | 39 | 887 | |
| Dan Dediu | 427 | 170 | 279 | 73 | 1.3k | |
| Matthew P. Aylett | 656 | 619 | 293 | 54 | 1.2k | |
| Damián E. Blasí | 650 | 181 | 208 | 34 | 1.4k | |
| Mark Antoniou | 508 | 135 | 232 | 43 | 1.2k | |
| Peter Wittenburg | 306 | 395 | 108 | 96 | 1.3k | |
| Jane A. Edwards | 153 | 267 | 114 | 17 | 868 |
All Works
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