Immediate Impact
1 from Science/Nature 67 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Works of Bruce Mangan being referenced
The uncanny valley as fringe experience
2015
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Bruce Mangan | 138 | 54 | 14 | 65 | 11 | 191 | |
| Anthony S. Barnhart | 166 | 71 | 8 | 131 | 13 | 254 | |
| Jane E. Cottrell | 81 | 77 | 18 | 73 | 16 | 224 | |
| Myrto Mylopoulos | 183 | 63 | 36 | 104 | 17 | 256 | |
| Sheldon Wagner | 146 | 138 | 5 | 51 | 6 | 280 | |
| Samuel D. Hannah | 148 | 62 | 9 | 58 | 19 | 265 | |
| Valtteri Arstila | 123 | 69 | 13 | 43 | 20 | 188 | |
| Nivedita Gangopadhyay | 135 | 45 | 17 | 107 | 12 | 207 | |
| Gerard O’Brien | 177 | 67 | 32 | 51 | 18 | 246 | |
| Mateusz Woźniak | 175 | 64 | 4 | 131 | 14 | 254 | |
| Luca Barlassina | 135 | 37 | 37 | 68 | 12 | 182 |
All Works
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