Immediate Impact
4 standout
Citing Papers
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
2024 Standout
Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
2023 Standout
Works of Borbála Berki being referenced
2D Advertising in 3D Virtual Spaces
2018
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Borbála Berki | 33 | 15 | 4 | 18 | 7 | 72 | |
| Mai Otsuki | 31 | 22 | 9 | 6 | 13 | 73 | |
| Nicolas Mollet | 47 | 19 | 22 | 18 | 7 | 94 | |
| Benjamin Kenwright | 38 | 21 | 7 | 21 | 8 | 108 | |
| Tomislav Pejša | 22 | 43 | 32 | 5 | 72 | ||
| Nicola Doering | 49 | 15 | 2 | 7 | 7 | 101 | |
| Gabriel Reyes | 62 | 30 | 4 | 10 | 9 | 106 | |
| Arun K. Kulshreshth | 41 | 18 | 5 | 6 | 9 | 60 | |
| Cheng Zhang | 79 | 54 | 7 | 9 | 6 | 125 | |
| Giacomo Sommavilla | 23 | 30 | 2 | 11 | 6 | 69 | |
| Zerrin Yumak | 19 | 24 | 4 | 10 | 8 | 109 |
All Works
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