Immediate Impact

37 standout
Sub-graph 1 of 13

Citing Papers

The persuasive effects of political microtargeting in the age of generative artificial intelligence
2024 Standout
The potential of generative AI for personalized persuasion at scale
2024 Standout
1 intermediate paper

Works of Berna Hendriks being referenced

The Effects of Cultural Adaptation in Fundraising Letters: The Case of Help-Self and Help-Others Appeals in a Feminine Culture
2010
International Advertising in Western Europe: Should Differences in Uncertainty Avoidance be Considered when Advertising in Belgium, France, The Netherlands and Spain?
2003

Author Peers

Author Last Decade Papers Cites
Berna Hendriks 108 52 35 66 57 23 211
Bárbara De Cock 162 62 11 96 33 40 258
Kent Drummond 176 25 12 93 22 16 237
Kenneth Kong 131 20 12 145 21 22 253
Angela Goddard 127 36 5 102 29 18 233
Carmen Maíz-Arévalo 158 28 6 113 32 33 258
Leticia-Tian Zhang 92 23 7 96 91 16 254
Elisabetta Adami 49 18 4 101 60 26 230
Kate Scott 100 16 5 65 64 17 235
Brook Bolander 128 70 4 103 65 21 263
María Elena Placencia 200 83 8 98 23 29 239

All Works

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2026