Immediate Impact
69 standout
Citing Papers
How to build a competitive advantage for your brand using generative AI
2024 Standout
Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
Works of Anouk de Regt being referenced
To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry
2024
Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing
2021
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Anouk de Regt | 72 | 51 | 12 | 57 | 12 | 187 | |
| Marc Oliver Opresnik | 63 | 64 | 16 | 124 | 10 | 231 | |
| Cory Ondrejka | 101 | 28 | 15 | 74 | 10 | 211 | |
| Kyunghwa Chung | 67 | 90 | 20 | 96 | 12 | 235 | |
| Jaemin Kim | 59 | 40 | 3 | 51 | 19 | 158 | |
| Vanissa Wanick | 95 | 36 | 15 | 45 | 20 | 294 | |
| Lucas Whittaker | 122 | 58 | 8 | 31 | 10 | 262 | |
| Alper Yayla | 58 | 39 | 12 | 145 | 11 | 273 | |
| Junghwan Kim | 91 | 48 | 4 | 100 | 11 | 252 | |
| Gerrit Cziehso | 84 | 108 | 10 | 134 | 9 | 258 | |
| Francesca Bonetti | 68 | 98 | 27 | 28 | 11 | 188 |
All Works
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