Immediate Impact
66 standout
Citing Papers
AI advertising: An overview and guidelines
2023 Standout
Customer value co-creation in the hospitality and tourism industry: a systematic literature review
2022 Standout
Works of Anne Johnston being referenced
Communication Styles and Female Candidates: A Study of the Political Advertising during the 1986 Senate Elections
1994
Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960–1988
1991
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Anne Johnston | 204 | 112 | 144 | 11 | 336 | |
| Sanna Inthorn | 184 | 85 | 151 | 21 | 346 | |
| William J. Schenck‐Hamlin | 103 | 55 | 217 | 14 | 404 | |
| Fred Fejes | 117 | 150 | 134 | 19 | 364 | |
| Jeffrey A. Gottfried | 168 | 38 | 185 | 13 | 340 | |
| Don Heider | 218 | 62 | 150 | 17 | 321 | |
| Jostein Gripsrud | 134 | 53 | 169 | 19 | 319 | |
| Edward Jay Epstein | 174 | 20 | 142 | 14 | 371 | |
| Paromita Pain | 249 | 151 | 143 | 20 | 377 | |
| Laurie Ouellette | 100 | 135 | 134 | 22 | 317 | |
| Sharon R. Mazzarella | 129 | 194 | 129 | 22 | 343 |
All Works
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