Standout Papers
- Comments on “Psychophysics of Prices” (1971)
- The Pricing of New Products (1979)
- The influence of price differences on brand shares and switching (1969)
- On the Price Consciousness of Consumers (1961)
- The Effect of Price on Choice: A Theoretical and Empirical Investigation (1971)
- Real and Hypothetical Shop Situations in Market Research (1970)
- Ownership and acquisition of consumer durables: report on the Nottingham consumer durables project (1972)
- Price as an Indicator of Quality: Report on an Enquiry (1966)
- Real and Hypothetical Shop Situations in Market Research (1970)
- The Attitude of the Consumer to Prices (1979)
Citation Impact
Citing Papers
The Effect of a Market Orientation on Business Profitability
1990 Standout
The Capabilities of Market-Driven Organizations
1994 Standout
Market Orientation: Antecedents and Consequences
1993 Standout
The Company and the Product: Corporate Associations and Consumer Product Responses
1997 Standout
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
1992 Standout
Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1
2012 Standout
Utility Function Transformations and Money Illusion: A Further Comment
2016 StandoutNobel
Price Dependent Preferences
1977
The Strategic Role of Product Quality
1987
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
The Role of Laboratory Experiments to Test Marketing Strategies
1979
A Model of Advertising and Product Quality
1978
A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
1993 Standout
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
1996 Standout
The Choice Theory Approach to Market Research
1986 StandoutNobel
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
The Price-Perceived Quality Relationship: Experimental Evidence
1970
PLS-SEM: Indeed a Silver Bullet
2011 Standout
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
2002 Standout
A THEORY OF QUALITY MANAGEMENT UNDERLYING THE DEMING MANAGEMENT METHOD
1994 Standout
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
Salience and Taxation: Theory and Evidence
2009 Standout
The design of tax structure: Direct versus indirect taxation
1976 StandoutNobel
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
1991 Standout
Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
2000 Standout
Price and Advertising Signals of Product Quality
1986 StandoutNobel
Consumer perceived value: The development of a multiple item scale
2001 Standout
Loss Aversion in Riskless Choice: A Reference-Dependent Model
1991 StandoutNobel
DEMAND FOR FOOD ON FIXED‐RATIO SCHEDULES AS A FUNCTION OF THE QUALITY OF CONCURRENTLY AVAILABLE REINFORCEMENT1
1977
Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments
1992
Consumers’ Attitudes toward Package Size and Price
1972 StandoutNobel
Is There a Generalized Price-Quality Relationship?
1971
Maximization and self-control
1981 StandoutNobel
Do Higher Prices Signal Higher Quality?
1985
The psychology and economics of demand.
1978
Conservation in behavior.
1979 StandoutNobel
Customer Satisfaction, Market Share, and Profitability: Findings from Sweden
1994 Standout
Tariffs vs. Quotas as Revenue Raising Devices Under Uncertainty
1977 StandoutNobel
Consumer Perceptions of Price (Un)Fairness
2003
Market Orientation: Antecedents and Consequences
1993 Standout
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
2003 Standout
Regulating a Monopolist with Unknown Costs
1982 StandoutNobel
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
1994 Standout
Customer Satisfaction, Market Share, and Profitability: Findings from Sweden
1994 Standout
The Role of Market Forces in Assuring Contractual Performance
1981 Standout
The influence of price, store name, and brand name on perception of product quality
1976
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
Consumer Evaluations of Brand Extensions
1990 Standout
Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers
1991
Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach
2001 Standout
Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments
2003
A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
2003 Standout
Price and Choice Behavior
1972
Price-Induced Patterns of Competition
1989
The Economics of Governance
2005 StandoutNobel
The Company and the Product: Corporate Associations and Consumer Product Responses
1997 Standout
A Price Expectations Model of Customer Brand Choice
1990
Portfolio Performance and Agency
2009 StandoutNobel
The Theory of Incentives: The Principal-Agent Model
2001
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
1992 Standout
A Reference Price Model of Brand Choice for Frequently Purchased Products
1986
The impact of brand extension success drivers on brand extension price premiums
2010
Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses
1990 Standout
Price Reliance: Existence and Sources
1973
Monopolistic Quantity Rationing
1983 StandoutNobel
Consumer Trust, Value, and Loyalty in Relational Exchanges
2002 Standout
Market-led quality
1992
Price Perceptions and Consumer Shopping Behavior: A Field Study
1993
Price Perceptions and Consumer Shopping Behavior: A Field Study
1993
Consumer Response to In-Store Price Information Environments
1982
Priming Price: Prior Knowledge and Context Effects
1989
The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions
2004 Standout
Interfaces Between Marketing and Economics: An Overview
1980
Nonlinear prices and welfare
1977 StandoutNobel
Works of André Gabor being referenced
Pricing, Principles and Practices.
1977
The Pricing of New Products
1979 StandoutNobel
On the Price Consciousness of Consumers
1961 StandoutNobel
Price Sensitivity of the Consumer
1979
Price perception in creeping inflation: Report on an enquiry
1986
Real and Hypothetical Shop Situations in Market Research
1970 StandoutNobel
The influence of price differences on brand shares and switching
1969 StandoutNobel
The Effect of Price on Choice: A Theoretical and Empirical Investigation
1971 StandoutNobel
Price as an Indicator of Quality: Report on an Enquiry
1966 StandoutNobel
A Note on Block Tariffs
1955